Income Generation Director
Perdita Chamberlain is currently Director of Income Generation at St Michael’s Hospice. She has worked here for the last 14 years, heading up the Fundraising, Lottery and Retail teams. The Hospice needs to raise over £4.4 million each and every year and the Income Generation teams are an integral part of this.
Perdita has worked within charities for over 25 years, with roles at The Royal British Legion and WaterAid during this time, having been lucky enough to work on some fabulous projects, private concerts in Royal Palaces, Remembrance Day events and, in 2002, managed the Blue Peter Water Works Appeal which raised over £1.5 million. Her passion has always been for the voluntary sector, enabling individuals to support their chosen charities and ensuring that the ability to give, however large or small, in money or in kind, is available to everyone.